Fast Delivery Bubble Burst: Challenges and Tech Solutions

Written by Michelle Selina In the field of economics, the term "bubble" often evokes images of inflated prices and subsequent collapses, reminiscent of housing market bubbles or stock market crashes. However, bubbles are not only found in the financial markets, but they may also occur in any industry, including the delivery service. Recently, Getir, a fast delivery company that revolutionized the industry by offering ultra-fast delivery of groceries and essentials through its mobile app , made headlines by announcing its exit from several markets in the UK and Germany, due to the collapse of the fast delivery bubble as a primary reason. This move signals a potential turning point for the fast-delivery bubble, raising questions about the long-term sustainability of this business model. The fast delivery industry received massive amounts of funding from investors who were drawn to its convenience and the belief that it was a booming market. For example, Getir was valued...