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目前顯示的是 8月, 2024的文章

The Invisible Bank and Its Transformative Impact on Financial Services

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Written by Michelle Selina The concept of the “invisible bank” signifies a transformative shift in the financial industry, where banking services seamlessly integrate into daily life, eliminating the need for traditional bank branches and digital banking interfaces. With the advances in technology such as AI analytics, IoT, voice banking, personal financial management software, banking as a service, and other fintech innovations, all of this aims to achieve the goal of invisible banking. However, the more banks implement these technologies, the more likely they are to be overlooked by consumers. This is because, as we move to the next paradigm, banks will need to reimagine how they interact with customers and redefine who their customers are. The Evolution of Banking ·     Traditional Banking: Initially, banking revolved around physical branches where customers conducted transactions in person. This model offered personalized services but was limited by geographical constraint...

The Impact of Live Streaming on Traditional Retail and E-commerce

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  Written by Michelle Selina In today's digital age, the way customers shop has changed. They are no longer confined to brick-and-mortar stores, but now, most of them prefer to make purchases directly from their phones. Earlier, platforms like Shopee and Shein have dominated the online shopping landscape, and newer platforms such as Instagram and TikTok are changing the shopping experience with live streaming. Live streaming shopping allows sellers to showcase their products in real-time, interact with potential buyers, and offer exclusive discounts, creating an engaging shopping environment. Moreover, live streaming can be done everywhere. The History Live streaming shopping, also known as live commerce, originated in China around 2016, led by platforms like Taobao Live. It quickly gained popularity due to its interactive and entertaining nature. These are the breakdowns of live-streaming shopping:  Challenges and Benefits of Live Streaming Shopping Benefits 1. Enhanc...