Blog of Masterwork Automodules

  Midnight sales have become a significant retail strategy, particularly during holiday seasons or festive periods. Recent reports from Southeast Asia show that cities like Johor Bahru and Singapore even attract cross-border shoppers who travel just to take advantage of late-night discounts, such as those offered during events like Deepavali. These sales not only drive foot traffic to stores but also stimulate last-minute spending and impulsive purchases, a pattern that reflects the unique psychological impact of midnight deals on consumers. This effect is especially pronounced as both malls and online platforms compete for attention, with online retail also leveraging “flash sales” during late hours to capitalize on consumer spontaneity. The Impact of Midnight Sales on Retail Stores ·        Increased Revenue from Impulse Buys Midnight sales drive impulse buying, especially on apparel, electronics, and beauty products, where late-night discounts encou...

  Written by Michelle Selina Big Discount Days like Black Friday, Cyber Monday, and Boxing Day have become high-stakes opportunities for retailers, bringing increased traffic, heightened demand, and the chance to drive significant revenue. Black Friday has evolved beyond a single day to a month-long event, challenging retailers to optimize their processes to maximize customer satisfaction and sales. This guide provides actionable steps to prepare for these high-traffic shopping days, from technology optimization to customer service improvements, and even sustainable practices. The rise of big discount days is largely due to shifts in consumer behavior, competitive pressures, and technological advancements. Originally, days like Black Friday and Boxing Day emerged to clear excess inventory after major holidays. However, with the expansion of e-commerce and the influence of global shopping trends, retailers saw opportunities to create dedicated shopping events that attract customer...