The Rise and Fall of Forever 21

Written by Michelle Selina Forever 21, once a global fashion powerhouse, is facing its third bankruptcy, signaling a turbulent phase for the fast-fashion giant. Known for its trendy, affordable clothing, Forever 21 expanded rapidly, opening stores worldwide and becoming a favorite among millennials and early Gen-Z shoppers. However, the brand has struggled to adapt to changing consumer behaviors and market dynamics, leading to repeated financial crises. With its latest bankruptcy filing, Forever 21 plans to close all U.S. stores, including five in Colorado, while its international stores remain operational. What led to this downfall, and what’s next for the iconic retailer? The Rise and Fall of Forever 21 Forever 21 was founded in 1984 by Do Won Chang and Jin Sook Chang in Los Angeles. The brand quickly gained popularity for its affordable, on-trend fashion, appealing to young shoppers. At its peak, Forever 21 operated over 800 stores globally, becoming a staple in malls worl...